December 8, 2011
Last night was opening night for the GQ at Park & Bond Pop-up shop in New York City. It’s always interesting how the new media takes a step back and manifests itself within the realm of “old media”, say, when Style.com came up with a print issue, and now, a leading menswear online retailer becomes brick-and-mortar for a limited time.
opening night for the GQ at Park & Bond pop-up shop
Park & Bond’s expert editorials shown on screens scattered around the space
To make things even more interesting, the store features “GQ Selects,” a selection of products handpicked from the pages of the magazine by the editors.
flannel ties as far as the eye can see
ties, bags, shoes, and other accessories interesting merchandised throughout the spacious store
I think the days of pitting old media against new media are obsolete: all media is so intricately woven into our lives and it’s most beneficial to think of creative ways of making them all work together. Having the goods normally sold online being interestingly merchandised in a physical store for a limited time, curated by an originally print-only publication now equally as strong in print and online is very much emblematic of the times.
the old celebrity: teen heart-stopper Chace Crawford of Gossip Girl
and the new celebrity: fashion industry maven and streetstyle blog sensation Nick Wooster
GQ at Park & Bond is located at 414 W. 14th Street, between 9th Avenue and Washington Street. The pop-up shop will be closed Monday and Tuesday, open from 11am to 6pm Wednesdays-Fridays, 11am to 7pm on Saturdays and 11am to 5pm on Sundays.