January 28, 2012
I love the idea of buttoned-up underwear. Irony is nice, but looking debonair in and out of your outfit is much more of a feat.
Malmö-based Swedish underwear designer Gässling makes underwear for men who have grown tired of teen-boy briefs and want something new. I applaud their attention to detail; for example, the care instructions are printed inside to avoid that annoying tag, and the waistband is covered in fabric for ultimate comfort.
photographs via Gässling