January 23, 2012
French-based pan-European brand The Jante Law was one of the clear standouts for me at the men’s trade shows; they were all about creating simple, beautiful men’s pieces and had a charmingly irreverent attitude towards their work. Rule one, they say, is: “Don’t think you’re anything special.” It’s this pragmatic, no-frills approach that drives them to create pieces as beautiful as these.
I immediately gravitated to this marbled grey turtleneck made out of Alpaca-blend yarn. It’s big and chunky but feels much lighter than it appears to be.
Continuing my obsession with mint, a loosely fisherman-inspired mint green sweater in Australian wool. Apparently this one is naturally water-repellent and they say it’ll be the sweater of a lifetime. Give me this one with loose white cutoffs and floppy beige suede shoes (and perhaps a little family of Hermés weekend bags all in etoupe) and that’ll be the sweater of Spring 2012.
photographs via The Jante Law