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January 23, 2012

The Jante Law

French-based pan-European brand The Jante Law was one of the clear standouts for me at the men’s trade shows; they were all about creating simple, beautiful men’s pieces and had a charmingly irreverent attitude towards their work. Rule one, they say, is: “Don’t think you’re anything special.” It’s this pragmatic, no-frills approach that drives them to create pieces as beautiful as these.
I immediately gravitated to this marbled grey turtleneck made out of Alpaca-blend yarn. It’s big and chunky but feels much lighter than it appears to be.
Continuing my obsession with mint, a loosely fisherman-inspired mint green sweater in Australian wool. Apparently this one is naturally water-repellent and they say it’ll be the sweater of a lifetime. Give me this one with loose white cutoffs and floppy beige suede shoes (and perhaps a little family of Hermés weekend bags all in etoupe) and that’ll be the sweater of Spring 2012.
photographs via The Jante Law


  • Mat
    January 24th, 2012 at 7:42 am

    bit different for you, very proper

  • radioteletype
    January 24th, 2012 at 1:08 pm

    Where can I buy? Do they ship internationally?

  • Izzy
    January 24th, 2012 at 1:25 pm

    Mat: I will style these knits improperly!

    radioteletype: They're very new, and as far as I know, they aren't stocked in the US yet. You can get in touch with them at BUREAU@THEJANTELAW.NET and perhaps they can work something out. Good luck!

  • The Jante Law
    January 24th, 2012 at 4:56 pm

    The Jante Law will be available in the US after the summer. Keep an eye on us on Twitter. More will be revealed soon!

  • Syed
    February 6th, 2012 at 11:35 am

    What gorgeous knits, will have to hunt these down so I can try some on!

  • Maggie
    January 8th, 2013 at 6:03 pm

    The Jante Law is now sold at mutinydc.com [located in Washington, DC]

    February 18th, 2013 at 7:03 pm

    The Jante Law is here

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