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August 9, 2012

Greg Armas

Greg Armas, designer and owner of Assembly New York, and most recently, CFDA/Vogue Fashion Fund finalist, is one of the men in New York whose tastes I revere most.  His penchant for the dark and elegantly weathered is revealed in the clothes he designs for his label, the pieces from independent designers that he curates for his shop, and the way he puts himself together.  The pleasure of visiting Assembly New York was doubled this time that I had the chance to snap a few shots of him.

Greg Armas of Assembly New York, in Assembly New York

A nude t-shirt under a washed black linen shirt is summer layering at its coolest.

vintage African bracelets

Boots by Gucci, who would have thought?

the shop on 170 Ludlow

a beaded cap at Assembly New York

See these and more in my Street Style section for W Magazine.


  • Hernan
    August 9th, 2012 at 12:39 pm

    Love! I think those Gucci boots work cause they’re beat up like that.

  • mat
    August 9th, 2012 at 12:46 pm

    i applaud anyone that can wear a nude t shirt and not look like a douche

  • Sophia S
    August 9th, 2012 at 1:10 pm

    I want those bracelets!! And Mr Armas is dreamy :*)

  • Hannah
    August 9th, 2012 at 1:31 pm

    Nice to finally see the owner of one of my favorite stores in NYC!

  • Stephan
    August 9th, 2012 at 3:10 pm

    Yea Mat love a good nude tee.

  • Duck
    September 14th, 2012 at 7:13 am

    I can tell already I want everything in the shop.

Who Linked To This Post?

  1. Greg Armas and Dani Griffiths | The Dandy Project

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