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August 1, 2012

Jante in the Summer

The Jante Law was an absolute favorite of mine at the recently concluded trade shows in New York.  Their subversively understated pieces caught my eye last season, and the new season’s offerings conjure up images of a gentleman on summer holiday in idyllic Scandinavia.  Bent Van Looy, who also happens to be the lead singer of Ghent-based band Das Pop, was gracious enough to walk me through his line.

My favorite piece would be more apt for a Nordic summer than for one in sweltering New York: a melange sweater with the most graceful of boat necklines.

This lab coat will be great for light showers, or when the weather drops slightly, or for when I'm feeling just a little scientific.

the perfect little cuffed shorts with big pleats

I found this silver-gray silk shirt quite intriguing, with its flat collar, boxy shape, and abbreviated length.

my picks: the short shirt in striped cotton, the boat-neck sweater, and the pleated shorts (photo via The Jante Law)

They are doing two accessories this season as well, a belt and a briefcase.

The handsomely minimal briefcase has a flip top that opens up as if it were magnetic.


  • Danny
    August 1st, 2012 at 10:51 pm

    My favorite would be the lab coat.

  • Aldous Wright
    August 2nd, 2012 at 7:39 am

    I would grab the pleated shorts and the boat neck for a perfect road trip along the beach.

  • mat
    August 2nd, 2012 at 2:43 pm

    i see it differently when the models turned up, really impressed. seems like this stuff could actually work on me. can see you sporting the white lab coat

  • Ram
    August 5th, 2012 at 11:28 pm

    Belt looks raw and handsomely delicious – I want one!

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