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September 13, 2012

Greg Armas and Dani Griffiths

You might have seen Assembly New York’s Greg Armas on the blog before; here he is again with his sales director Dani Griffiths, who is also a model and an accessories designer.  They share a similar subdued-weathered aesthetic and their styles perfectly complement each other.  Photographing the duo right after the rain in the pocket garden behind the Assembly boutique made for a delightful afternoon.

Dani Griffiths in vintage and Converse shoes, Greg Armas in Assembly New York and B Store shoes

Dani Griffiths and Greg Armas

Dani's top, a vintage piece, was reminiscent of 90's Helmut Lang.

Dani's weathered painted white watch and copper bangle

battered black-on-black high-top Chuck Taylors

an old compass in the pocket garden

Greg Armas outside Assembly New York

beat-up B Store pointy oxfords


The Dandy Project for W Magazine


  • Hannah
    September 13th, 2012 at 11:14 pm

    Lovely photos!

  • Domenic Bartlett-Roylance
    September 13th, 2012 at 11:54 pm

    They are beautiful photographs. I have some B stores too ;)


    Though I wish I had those. Always want what I can’t have. Really inspiring people.

  • Duck
    September 14th, 2012 at 7:10 am

    Oh I don’t know Assembly, I’ll need to check them out! He’s very cute – Jonathan should shoot him for the 100 Beards project :)

  • Izzy
    September 14th, 2012 at 9:07 am

    come over and check out the store!!

  • Duck
    September 18th, 2012 at 6:49 am


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