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November 14, 2012

Moustache Hong Kong

Moustache is a menswear shop in the captivatingly creative area of Sheung Wan in Hong Kong.  Partners Alex Daye and Ellis Kreuger opened up shop in 2009 with the vision of building a brand of bespoke tailoring, ready-to-wear, accessories, and other things, all to create a complete wardrobe for a modern man in the tropics.  I had the pleasure of meeting the darling duo on several appointments at their shop on Aberdeen, as well as at the party they throw regularly at Salon No. 10 in Central, so delightfully soigné.  Their take on dandyism, though in many ways very different from mine, is fresh and honest, and original.  It’s like they took their references not from the same old books and magazines every other bow tie merchant gets his inspiration from, but from way deep in their own convoluted minds.  I tip my hat off to people with such dedication to their craft and dignity in their design.

Moustache Hong Kong. The numbering on Aberdeen Street is confusing; you’ll probably miss this sign, as I did, having already visited the shop a little over a year ago.

A handful of jackets were on display, for purchase, or for order as a made-to-measure piece. I thought this dark red one with an unexpected lime and white lining was suprisingly handsome as a suit.

candy lining and a fur pouf bouttoniere

ruggedly textured blue velvet and touches of paisley

What looks to be a tweedy red plaid jacket is actually made out of linen, half-lined for utmost practicality in the tropics.

This took my breath away when I saw it: the “lounge lizard” jacket, cut sharply out of deadstock vintage jacquard fabric in shades of sapphire, emerald, and muddled amethyst, interwoven with metallic threads, was their antidote to Hong Kong’s formulaic black-tie.

the Moustache Hong Kong “lounge lizard” jacket up close

Alex and the technicolor patchwork silk dressing gown

trying on the amazing dressing gown at a fitting

piped pajamas by Moustache Hong Kong

the Moustache guide to Hong Kong

magazines Fantastic Man and Ha Wan Pao

Alex Daye of Moustache Hong Kong

My warmest thank-yous to my new Hong Kong friends Alex and Ellis.  Check out the Moustache blog here.


  • Danny
    November 14th, 2012 at 6:47 am

    Very interesting pieces!

  • Style Salvage Steve
    November 26th, 2012 at 12:21 pm

    Pleased to hear that you enjoyed your visit to Moustache. The guys are lovely and are great guides for their adopted city.

  • Izzy
    November 27th, 2012 at 12:00 pm

    Indeed! I discovered so much through Alex and Ellis.

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