Netpage is an iPhone app which allows users to clip any page of a magazine, purchase featured items, and even play easter-egg videos by simply holding camera phone over magazine. I’m highly skeptical of any new fashion app, but because Hearst is putting its money on it, I thought I’d give it a try.
Esquire has partnered with Made Collection to curate the “Great American Things Collection,” and these products featured in the magazine are easily shoppable on Netpage. Here are my favorites:
Clipping pages sure is fun, and it’s amazing how the app manages to generate high-resolution versions of the clipping while you casually hold the camera over any page, without having to read a barcode. I do wish they soon include Instagram on their share platforms, as I spend a large percentage of my social media life on there nowadays. I wonder if this act of holding a camera over a magazine is going to stick, but the wonderful part of this old media/new media saga is watching it rapidly and creatively evolve over time.
Photos via Netpage. Download Netpage here.