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December 27, 2012


Netpage is an iPhone app which allows users to clip any page of a magazine, purchase featured items, and even play easter-egg videos by simply holding camera phone over magazine.  I’m highly skeptical of any new fashion app, but because Hearst is putting its money on it, I thought I’d give it a try.

Esquire on the Netpage interface

Esquire has partnered with Made Collection to curate the “Great American Things Collection,” and these products featured in the magazine are easily shoppable on Netpage.  Here are my favorites:

the perfect, most unassuming pair of burnished brown oxford shoes by Allen Edmonds

a handsome khaki overcoat by Southwick

They even sell Rappahannock River Oysters, grown out of Topping, Virginia.


Clipping pages sure is fun, and it’s amazing how the app manages to generate high-resolution versions of the clipping while you casually hold the camera over any page, without having to read a barcode.  I do wish they soon include Instagram on their share platforms, as I spend a large percentage of my social media life on there nowadays.  I wonder if this act of holding a camera over a magazine is going to stick, but the wonderful part of this old media/new media saga is watching it rapidly and creatively evolve over time.

Photos via Netpage.  Download Netpage here.

1 Comment

  • Danny
    December 27th, 2012 at 4:19 am


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